Thursday, February 19, 2026 / by Vic Markarian
The Price You Set Can Make (or Break) Your Sale
If you’re thinking about selling your home in Glendale CA, La Crescenta, Montrose, Burbank, Tujunga, Sunland, Granada Hills, Van Nuys, North Hollywood, or surrounding Los Angeles County communities, one decision will shape everything that follows.
It’s not your staging. It’s not your photos. It’s not even timing.
It’s your asking price.
Price it right, and you create momentum. Price it wrong, and you create friction.
And in today’s more balanced market, where inventory is rising and buyers have options, pricing strategy matters more than ever.
The #1 Mistake Sellers Make: Trusting the Wrong Number
If you’re trying to figure out what your home is worth, the easiest place to start is an online home value estimate.
They’re fast. They’re free. They don’t require a conversation.
But here’s the reality:
They don’t know your home.
Online algorithms rely on publi ...
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Thursday, June 26, 2025 / by Vic Markarian
What Every Homeowner Should Know About the Changing Real Estate Market in 2025
f you’re a homeowner thinking about selling, the 2025 housing market looks a lot different than it did just a few years ago. But this shift is a good thing — it means the market is moving toward stability.
Let’s break down what’s happening and what it means for your home sale.
1. Inventory Has Risen – And That Changes the Game
According to Realtor.com, housing inventory is now at its highest level in 6 years (see chart below). That means buyers have more choices, and sellers have more competition.
Source: Realtor.com
If you’re in an area where inventory has normalized, buyers may have more leverage than you’re used to seeing. That means pricing and presentation matter more than ever.
2. Pricing Correctly Is Essential
Today’s buyers are well-informed — and quick to move on if your price isn’t right. The reality is, nearly 1 in 5 listings sa ...
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Thursday, May 29, 2025 / by Vic Markarian
Not long ago, sellers had all the leverage. Homes sold in days—often with bidding wars that pushed prices well over asking. But today? It’s a different game.
As inventory increases and buyers become more selective, pricing has never been more important.
The Price Disconnect: What Sellers Want vs. What Buyers Will Pay
Many sellers still believe they’ll get top dollar. According to Realtor.com, 81% of sellers expect to get their asking price or more. But the reality? It’s not that simple anymore.
A report from the National Association of Realtors (NAR) reveals:
44% of homes sell for less than the asking price
1 in 3 sellers reduce their price before selling
That expectation gap is shown clearly in the Redfin data below:
The blue line shows median asking prices, while the green line shows sales prices. That widening gap means buyers are hesitant to meet unrealistic expectations—and overpriced homes are sitting longer as a result.
Why Overpric ...
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Thursday, May 8, 2025 / by Vic Markarian
With mortgage rates, home prices, and inventory all shifting this year, you might be wondering: “Is now a good time to buy or sell?”
The good news? Top housing experts are sharing updated forecasts — and they offer more clarity (and optimism) than you might expect.
As Business Insider recently put it:
“As mortgage rates go down this year, affordability may improve slightly for homebuyers. Inventory is also expected to grow, which should help moderate price growth and make finding a home easier.”
Here’s a breakdown of the 3 key trends experts are watching:
1. Mortgage Rates Are Projected To Ease Slightly
While we’re not heading back to 3% rates anytime soon, forecasters do expect a modest drop by the end of 2025.
2. Inventory Is Expected To Keep Climbing
More sellers are returning to the market. Why? Many are done waiting for interest rates to drop — and they’re moving forward with their plans.
As ResiClub Co-founder ...
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Wednesday, April 9, 2025 / by Vic Markarian
Retirement isn’t just a milestone. It's the beginning of something really special. After years of hard work, it’s finally time to slow down, explore new passions, and live life on your own terms.
But with this exciting chapter comes some big choices. And one of the biggest is this: does your current home still make sense for the lifestyle (and budget) you want in this next phase of life?
That’s an especially important question right now. Just in the past five years, the cost of living has jumped by 23% according to the Bureau of Labor Statistics (BLS). That’s based on the Consumer Price Index (CPI), which is how changes are tracked in the average price consumers pay for goods and services (see graph below):
When you’re thinking about how to make your retirement savings last, those rising expenses matter. And if you’ve started to wonder whether your money will stretch as far as you need it to go, don’t worry. You may have more control tha ...
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