If your house didn’t sell the first time it hit the market, you’re not alone. Many homeowners today are finding that selling a house requires a smarter, more strategic approach — especially in today’s market where buyers have more choices and higher expectations.

When your listing expires, it feels frustrating. You invested time, energy, and money into getting your home ready. You told your friends and family you were moving. And now you’re left wondering what went wrong.

But here’s what you may not know: Over 70% of homeowners who relist with a different agent go on to successfully sell their home.
→ Re-list with the same agent? That number drops to only 51.7%. That’s practically leaving your sale up to a coin flip — and you deserve better.

The key is this: same house, different strategy = better results. Let’s break down why your home may not have sold, and how a better plan — and the right agent — can help you succeed this time.

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1. The Price Was Too High

Overpricing is the #1 reason homes sit on the market unsold today. Buyers are dealing with higher mortgage rates and tighter budgets. Even a small pricing mistake can push your home out of reach for qualified buyers.

Once your listing goes stale, it becomes harder to attract interest — even if you later reduce the price.

What To Do Now:

We’ll analyze the latest real-time sales data and buyer behavior in your neighborhood. Pricing your home at or slightly below current market value can create buyer competition — helping you sell quickly and for a strong price.

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2. The Home Didn’t Show Well

First impressions matter — and if your home’s photos or staging didn’t shine, many buyers may have skipped over it entirely.

Even small issues can turn buyers away, like:

• Dated light fixtures

• Messy or cluttered rooms

• Scuffed walls or worn flooring

• Poor furniture placement that makes rooms feel small

What To Do Now:

We’ll walk through your home with fresh eyes to identify what buyers will notice. Sometimes simple changes — like a fresh coat of paint, updated lighting, or light staging — can make a huge difference in how buyers feel about your space.

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3. The Home Didn’t Get the Right Exposure

Marketing matters more than ever today. If your last listing relied on basic MLS syndication, generic flyers, or outdated marketing, your home may have never reached the right buyers.

Today’s best agents use:

• Targeted digital ads
• Social media campaigns
• Video tours
• Custom content and SEO-optimized listings

What To Do Now:

We’ll build a multi-channel marketing plan to get your home in front of buyers who are actively searching in your area and price point.

Homes relisted with an agent who uses smarter marketing and better strategy sell faster — and often for more money.

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4. There Was No Willingness To Negotiate

Many sellers miss deals because they aren’t open to negotiation on things like:

• Closing costs
• Home inspection repairs
• Small concessions that can help buyers say yes

If your last agent didn’t prepare you for this, you may have missed real opportunities.

What To Do Now:

Be prepared to be flexible. You likely have enough equity to offer small incentives while still protecting your bottom line. A smart agent will help you structure win-win offers so your deal crosses the finish line.

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The Bottom Line: You Don’t Need To Give Up — You Need A Better Plan

If your home didn’t sell the first time, don’t blame the market — and don’t settle for the same strategy that didn’t work before.

-Over 70% of sellers who switch agents get their home sold successfully.
-Those homes also sell faster — often in half the time — when listed with the right agent and marketing plan.

You deserve that outcome, too.

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Ready To Get Your Sale Back On Track?

If you want a proven approach that’s working right now in your market — not outdated tactics — let’s connect. Together we’ll create the right pricing, marketing, and negotiation strategy to help your home stand out and sell quickly.

You’ve already invested time and energy. Now let’s make it count.

Call Vic Markarian Realty Group today at 818-860-7386. Let’s get your move back on track.